The hidden patterns that emerge in sequences of behaviours

Most behaviour in home is entirely sub-conscious, consisting of a series of learnt habits that are strung together for a particular purpose — whether that is cooking a meal, cleaning or trying to get Alexa to listen to you. …

As the insights industry has evolved, many brands have embraced innovative tools that help their people empathise with their customers. Consumer empathy is recognised as an imperative at board level thanks to its relationship to business success. But this evolution has been felt more keenly in some corners of the…

It’s common for new tech businesses to describe the process of creating, testing and improving features as ‘building the plane while flying it’. Silicon Valley didn’t invent the phrase; it’s been used for years in relation to multiple kinds of real-time innovation and testing.

But when it comes to developing…

REST has become the default methodology for building APIs in recent years. You model your application domain as a collection of resources, expose endpoints for clients to query those resources and then perform POST, GET, PUT or DELETE operations to create, read, update or delete them. …

Migration path

One thing was clear from the outset; we couldn’t afford to take a “Big Bang” approach. That would require us to rebuild the entire front end before it could be released and it would be way too risky. What if the requirements changed? Or some undocumented piece of functionality was…

In previous blog posts, we wrote about our decision to rebuild some key aspects of the Big Sofa platform. This post details how we are rebuilding the platform’s front end, the major benefits this brings, and how we are approaching some of the technical challenges that it presents.

Growing pains

Originally, our…

Big Sofa Technologies

Our technology transforms video into behavioral data to illuminate authentic behaviors in the spaces and places they occur.

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